Question 18
The marketing research process follows five steps, and researchers
O may not always go through them in the exact sequence if the situation changes or new information is
discovered.
1P
O should maintain the integrity of the process by following each step sequentially and thoroughly.
O often collect data before defining the research objectives.
O should be prepared to present the results before completing the analysis if they are under a great deal of
pressure to meet a deadline.
O may follow the process by completing all steps at once instead of planning the process first.