11. A sports team marketing department head wants to find out how effective the promotions were according to their
ticket holders which includes season-ticket and 10-game plan ticket holders. She asked the following three questions:
1)
How many of the 25 promotional days did you attend?
2)
Which of the three days - Hat Day, T-shirt Day or Sock Day - did you like most?
3) How would you rate Upside Down Day - meh, boring, really boring, like watching paint dry?
a. If 500 season-ticket holders and 250 ten-game-plan ticket holders were surveyed, what type of sampling did she
use? (convenience, stratified, cluster, SRS, systematic)
b. What is the variable being measure in question #1? Is that qualitative or quantitative?
C.
What group of fans were left out of this survey? This is an example of what?
d. Why is question #3 a bad one?