columbia properties is in the business of building homes. it has acquired land large enough to make 10 large and 10 medium-sized homes in the suburbs of portland, oregon. columbia properties has also made the required arrangements with prospective investors for financial capital. however, the local authorities are not permitting columbia properties to build the large houses due to certain permit issues. in this case, columbia properties is unable to serve its customer segments because they are not multiple choice measurable. differentiable. accessible. substantial. actionable.