For each of the five "boxes" on the outside of the AFI circle (above),
explain the concrete steps you take as a top management team to
accomplish those between rounds (e.g., assess previous round goals, discuss how to better differentiate each
product, etc.)
2. How would the simulation change if customers were more loyal to companies’ products?
3. What is the relative importance of each step to performing well in Capstone 2.0, in your view?
a. Initial Analysis:
b. External and Internal Analysis: Understanding competitors and your own teams' position vs. those
competitors is an important aspect for formulating and adjusting strategy and tactics
c. Business Strategy Formulation: How many other teams in your industry have yourstrategy? The fewer
that do, the better the firm's performance!
d. Corporate Strategy Formulation:
e. Implementation:
4. How the value chain relate to the forecast?
5. At the end of each round, comprehensive reports are provided on your company’s individual performance.
What are the decisions you made regarding:
a. Operational Efficiency (Focus of years 1 thru 3)
b. Total Quality Management (Focused on Raw Materials, Labor & R&D Cycle Time)
c. Human Resources (Best People, Best Training Strategy)
d. Production, Promotion & Sales Distribution (Right-sizing)
e. Operational Effectiveness (Focus of years 4 to 8)
f. Research and Development (Best Quality Products in Each Segment)
g. Marketing (Premium Pricing in Each Segment)
h. Finance (Aggressive Debt Reduction and Stock Repurchases)