Bree's Bait Shop is a successful store that specializes in highly effective fishing tackle. Bree has employed a high-tech computer
tracking system that allows her to separate her customers into two different groups of consumers with a differing willingness to
pay. Bree is interested in increasing her profits through price discrimination and approaches your marketing firm for advice.
Assuming her demand curve is downward sloping, you tell her there is one more crucial piece of information you must have in
order to advise her.
What do you ask Bree?
Are you currently producing where P = ATC?
What are your total costs?
What is your current price?
O Are you able to prevent the resale of your tackle?