The marketing plan has a profound effect on an organization's marketing communications. It helps managers analyze and improve all company operations, including marketing and advertising programs. It defines the role of advertising in the marketing mix. It enables better implementation, control, and continuity of advertising programs, and it ensures the most efficient allocation of IMC dollars.
Since marketing drives a company's income, the marketing plan may well be its most important document. The marketing plan assembles relevant facts about the organization, its markets, products, services, customers, competition, and so on. It forces all departments to focus on the customer. Finally, it lists goals and objectives for specified periods of time and lays out the precise strategies and tactics to achieve them.
For each activity, choose if it is a part of the marketing plan, or a concrete example.
1. Situational analysis
(Click to select) Part of the Marketing Plan Concrete Example
2. How the company was formed and got to where it is today
(Click to select) Part of the Marketing Plan Concrete Example
3. Set number for growth in sales in coming year
(Click to select) Part of the Marketing Plan Concrete Example
4. Realize a 15% growth in overall sales over a period of one year
(Click to select) Part of the Marketing Plan Concrete Example
5. Determine consumer needs and wants that should be satisfied by brand
(Click to select) Part of the Marketing Plan Concrete Example
6. Satisfy desire for beauty
(Click to select) Part of the Marketing Plan Concrete Example
7. How the company will meet its marketing objectives
(Click to select) Part of the Marketing Plan Concrete Example
8. Position a brand as the choice for women who desire beautiful shoes
(Click to select) Part of the Marketing Plan Concrete Example
9. Marketing tactics
(Click to select) Part of the Marketing Plan Concrete Example
10. Fans want to wear the shoes their favorite star wears