media connect inc. provides advertising services for clients across the nation. media connect is presently working on four projects, each for a different client. media connect accumulates costs for each account (client) on the basis of both direct costs and allocated indirect costs. the direct costs include the charged time of professional personnel and media purchases (air time and ad space). overhead is allocated to each project as a percentage of media purchases. the predetermined overhead rate is 40% of media purchases. on april 1, the four advertising projects had the following accumulated costs: