ritz-carlton has become a leading brand in luxury lodging by rigorously adhering to its unique company motto and operational standards. in class, we discussed ritz-carlton as an important example of excellence in . ritz-carlton has become a leading brand in luxury lodging by rigorously adhering to its unique company motto and operational standards. in class, we discussed ritz-carlton as an important example of excellence in . strategic intuition product lifecycle management new product development customer journey mapping service marketing