t the current market price of p, will this firm produce output in the short run? the firm will produce goods in the short run because the price is below the average total cost. the firm will produce goods in the short run because the price is above the average variable cost. the firm will not produce goods in the short run because the price is above the average variable cost. the firm will not produce goods in the short run because the price is below the average total cost. the firm will not produce goods in the short run because the price is between the average variable cost and average total cost.