Strategic fit between two or more businesses exists when one or more activities comprising their respective value chains present opportunities:
A. to prevent the transfer of expertise or technology or capabilities from one business to another.
B. to independently preserve common brand names from cross-business usage.
C. to increase costs by combining the performance of the related value chain activities of different businesses.
D. for cross-business collaboration to build valuable new resource strengths and competitive capabilities.
E. to maintain business value chain activities separate and apart from one business to another to protect company independence.