Dr. West's has a fixed asset turnover rate of 1.26 and a total asset turnover rate of 0.97. Medicine Ball's has a fixed asset turnover rate of 1.31 and a total asset turnover rate of 0.94. Both companies have similar operations. Based on this information, Dr. West's must be doing which one of the following? Maintaining the same level of current assets as Medicine Ball's Utilizing its fixed assets more efficiently than Medicine Ball's Generating $1.26 in net income for every $1 in net fixed assets. Utilizing its total assets more efficiently than Medicine Ball's Generating $1 in sales for every $1.26 in net foxed assets