II- True or False: (1/2 pt of each)
1) Because of globalization, companies rarely need to customize marketing, strategies, product features and operating practices in different countries. F
2) Learned motives are those motives that a customer acquires or learns from the environment.
3) Future wants of the customer should be analyzed before identifying the segments.
4) Market segmentation facilitates the proper choice of the target market./
5) Most global markets currently are markets for consumer products.