Oliver owns a chain of retail stores and is discussing store performance and sales with one of his managers, Madeline. They are worried about the sales of several categories in a few of the stores. Despite packing the aisles where those categories are with stock and specials, they’re not really responding. Which law of shopping can best explain this shopping behaviour?
a. The eighth empirical law – shoppers have been trained to buy on special
b. The second empirical law – mental and physical availability
c. The ninth empirical law – space
d. The seventh empirical law – colours and symbols