Develop a point of view (POV)
A POV is composed of 3 elements: Who is your user? What is your deep, unmet need? Why is this insightful? (List the insights you gleaned from your empathetic need finding process.) Create a problem statement and convert it into a "How might we..." statement.
After defining the HMW statement, consider a basic solution or response, and then complete the Value Proposition Statement.