Marketing Class
Answer every question please and thank you because it is apart of one question.
When Nike segments the market for athletic shoes, what types of variables is it using? Why are these variables appropriate?
Is Nike using a differentiated, an undifferentiated, or a concentrated strategy for targeting buyers of athletic shoes? Explain your answer.
How should Nike assess competitors that market to the segment of consumers who buy high-performance running shoes such as the Zoom Vaporfly?