Help with this case question. PURCHASING CONSORTIUM FOR THE BMS INDUSTRY IN SINGAPORE
The questions are:
1. What was a viable business model for such a consortium in Singapore?
-Consideration region/culture
-Current procurement practices of the BMS industry – best practice
-Value propositions
2. How should ARL promote the purchasing consortium and recruit member companies?
-Be certain to consider the 5 value propositions
-Challenges associated with limited market size
-Creation of a successful business model
3. How should ARL go about expanding the consortium internationally?
-Competitive advantage?