VRIO Anaylsis for Unilever :
1. in term of brand image?
Valuable : (yes or no) and why?
Rare: (yes or no) and why?
Inimitability: (yes or no) and why?
organization: (yes or no) and why?
2. in term of offering quality product?
Valuable : (yes or no) and why?
Rare: (yes or no) and why?
Inimitability: (yes or no) and why?
organization: (yes or no) and why?
3. in term of Relationship with suppliers:
Valuable : (yes or no) and why?
Rare: (yes or no) and why?
Inimitability: (yes or no) and why?
organization: (yes or no) and why?