Mitsu and Prerak are researching a topic on use of virtual reality in promoting destination image. They want to float a questionnaire to several respondents to gain their perspective on the topic to be researched. As their supervisor, what are the steps involved in the design of a questionnaire that you will recommend to them. Highlight the characteristics of a good questionnaire to them, before they begin the process of collecting data.
(Please do answer in maximum 400 words)