As we are aware, an industry or a market segment within an industry goes through four basic phases of development - introduction, growth,
maturity and decline. Each of the phase has an implication for an organisation's development of growth and divestment strategies.
The following is a brief profile of four business organisations, each of which operates in a different industry.
Company A. Established in the last year and manufactures state of the art car locks which replace the need for a key with computer image
recognition of fingerprint patterns.
Company B. A biotechnological product manufacturer established for four years and engaged in the rapidly expanding animal feedstuffs market.
Company C. A chocolates manufacturer which has been established for many years and is now experiencing low sales growth but high market
share in a long established industry.
Company D. A consumer goods organisation which has been very profitable but is now experiencing a loss of market share with a consequent
overall reduction in turnover.
Wrt above context, discuss the phase of development in which each of the industries served by the four companies is positioned.