SoilTest is an organization which has traded very successfully within its domestic market for decades. Its line of business is in assessing the suitability of former industrial land for building and public use and its been largely successful. ay of forme Of late, SoilTest is experiencing intense competition and Amari, its Managing Director has recognised that it is becoming more difficult to obtain new business from within its domestic market. Increasingly, it has been observed that it has to offer more than the original basic ground/soil sampling and testing services in order to retain the loyalty of its customers. This has necessitated a whole range of other services being offered such as testing for the presence of polluted substances in buildings, chemical analysis of water sources and geological surveys. While these added services have been relatively successful, Amari is very concerned about sustaining the company's profitability because of increasing competition and saturation of the domestic market. With this in mind, Amari has asked you, a Management Consultant, to advice on the rationale for an overseas expansion strategy and the issues to be considered in its implementation. With the above context, answer the below questions: (a) Formulate the business case for overseas expansion. (10) (b) Discuss any FOUR strategic and operational issues which the directors of SoilTest should consider before making a decision on whether to implement an overseas expansion strategy. (2.5X4=10)