For decades, companies have tried to think outside the box to make their products stand out. One example of this is the shoe company, Payless. Though Payless has since declared bankruptcy, they attempted a really brilliant marketing stunt a few years ago. Payless rented former Armani store and launched a fake upscale brand called Palessi. They were selling their less than $40 shoes for more than $600. They invited social media influencer's and really did fool people. The entire point was to show that expensive products aren't necessarily higher-quality, they're just marketed better and with the notion of being "high class." Discuss other marketing campaigns that have stood out to you. These can be infomercials, stunts like Palessi, commercials, social media campaigns, etc. Discuss the concept and the effectiveness of the marketing campaign. Your post should be between 150 to 300 words.