Please search for this video (Why Social Media Is Ruining Your Life | Katherine Ormerod | TEDxManchester -)
and based on it:
1- What was the speaker's main expertise? and what was the main reason to shift to social media?
2-What was her company's business model?
3-"social media turbocharged the power of word-of-mouth-recommendation". Explain this statement using an example in the market.
4- We study consumer behavior. How does the speaker reveal the effect of social media on her behavior as a business woman? Explain in details
Thank you