9. Findings from the feasibility analysis must show the following before moving to the business plan step except a. strong market potential b. an attractive industry c. the principle investors d. the right team to execute the plan ANS: 10. In the context of business planning, a prospectus is viewed as a a. financial system. b. way to guarantee that every employee in the startup knows his or her role in the company. c. marketing document used to solicit investors' monies. d. methodology that defines the way every aspect of the business is to be run.