Dr. Noggin is interested in the effect of different types of persuasive messages on a person's willingness to engage in socially conscious behaviors. He randomly assigns 21 participants to one of three different message groups: Fear Invoking message, Guilt message, or Information Laden message. After listening to a message, each participant rates how willing they are to engage in a socially conscious behavior on a scale of 1-7 (1 = very NOT willing and 7 = very willing). Do the messages differ in willingness to engage in a socially conscious behavior? (50 points)

Guilt message Fear Invoking message Information Laden message
6 3 2
1 1 3
5 6 7
6 5 7
4 5 4
3 5 6
2 3 4

A. What statistical test should you perform? Be as specific as possible. (7 points) B. Write a sentence describing the main effect of the statistical analysis (report the F, gf p- value). (8 points) C. Is the fear invoking message significantly different from the guilt message? Write a sentence describing the relationship, include means and p-value. (8 points) D. Is the fear invoking message significantly different from the information laden message? Write a sentence describing the relationship, include means and p-value. (8 points) E. Is the guilt message significantly different from the information laden message? Write a sentence describing the relationship, include means and p-value. (8 points) F. Write a "real-world" or "plain English" sentence about your findings. (6 points) G. Graph the means and SEM for the groups using Excel. Include axis titles and chart title. If you have the option on your Excel to add error bars, then add the SEM error bars. If you don't have this option, no points will be deducted. Upload the Excel document to Blackboard as well. (5 points)