Go to IKEA’s website or store as a customer – thumb through their catalogue, poke around theirwebsite, tap on their app, maybe even go to the store and try the meatballs (if possible). You’ve likelyshopped at the store previously, but do so again with the customer journey in mind. At each step ofyour journey ask yourself, "Is IKEA customer centric?" Then, write a six-page paper detailing yourfindings. The purpose of this paper is to discuss if IKEA as a company is customer centric orproduct centric. You will do this by focusing on these main areas.• Target customers• Customer experience: digital and in-person (if possible)• Employee trainingThe research paper is to be broken down as follows:Page 1: Cover PagePlease include the following on your cover page:IKEACustomer Centricity Research ReportYour name hereStudent number hereSubmitted in partial fulfillment ofthe requirements forMGMT223Customer Centric StrategySchool of Business, Centennial CollegeToronto, OntarioProfessor Name HereDatePage 2: Target MarketWho are IKEA’s target customers? Describe who they are with demographic and psychographicbreakdowns.Page 3: Customer ExperienceFrom first point of contact to product purchase, what happens along the customer sales journey? Howdo people find out about IKEA? What is the user experience on their website? What is it like to usetheir phone app? What is it like going to the store (if applicable)? Are the staff helpful?Page 4: Employee TrainingWhat does IKEA do differently than other furniture stores? How are the behaviors of IKEA sales staffdifferent from other brands? What do they do really well? What do they do that can use someimprovement?Page 5: ConclusionBased on your opinion and referenced experiences, identify why you feel, believe, or know that IKEAis a product centric or customer centric company.Page 6: ReferencesBased on your opinion and referenced experiences, identify why you feel, believe ,or know that IKEAis a product centric or customer centric company.Requirements:• 6 pages, double-spaced• Proper APA format• See evaluation schedule for due date• Have fun