The Elm Creek Bed and Breakfast, located in rural southern Indiana, is interested in generating more customer traffic at its website. Its target market is honeymooners and married couples aged 25 to 65 who live in southern Indiana or northern Kentucky. Which of the following online marketing options is most likely to attract the right target audience to the hotel's website:
a) Social media ads targeting all age groups
b) General online forums
c) Localized online advertising
d) Global online advertising