2 Company Y manufactures household cleaning products. It has recently developed a new range of cleaning products for cleaning and polishing glass, wood and ceramic tiles. The marketing manager is going to use a focus group and survey a selected sample of the market to collect both qualitative and quantitative research data about these new products. 163 a Define 'focus group' [2] b Identify two methods the marketing manager of Company Y could use to select the sample to be 2 used in the market survey. H c Outline two benefits of sampling in market research. [4] d Explain two benefits to Company Y of using a test market. e Do you think the marketing manager is right to collect both qualitative and quantitative market research data? Justify your answer.
1)do you think the marketing manager is right to collect both qualitative and quantitative market reseaarch data ? justify your answers ​