Assessment I - Forms of Advertising
Advertising for Agriculture

These questions and answers came from My iCEV. Please answer each question.

Which of the following is NOT a form of advertising?
A: Switchback
B: Continuity
C: Informational
D: Flexible

Which of the following is true about institutional advertising?
A: Used for new products
B: Designed to convince customers to switch brands
C: Concentrates on image-building
D: Reminds customers about a product

Which of the following is an example of brand switching advertising?
A: Comparing a product to a competitor
B: Keeping current customers using a product
C: Building customer loyalty
D: Providing new information on why your product is not effective

Which of the following is an example of continuity advertising?
A: Bringing a customer back to a product
B: Encouraging customers to make an initial purchase
C: Building demand for a product
D: Building customer loyalty

Which of the following is a true statement?
A: Advertising is used for personal promotion
B: Advertising is used to inform customers about an agricultural product
C: Advertising is the non-paid promotion of an idea
D: Advertising is used to discourage people from a product