Of the following statements, choose one that provides the underlying reason a company invests in a customer relationship management system (CRM).

A. It is far less expensive to retain an existing customer than to acquire a new one.
B. Segmenting the market is essential to targeting high-value customers.
C. To streamline the enterprise, a CRM can be incorporated with other systems.
D. A CRM can be used to promote strong relationships with suppliers and other colleagues.