Almost everyone takes advantage of this program...you know...like you...because of the value, and the cost is very small compared to the many benefits. Now it's very rare, but sometimes a member cancels...could be a week, a month, or a year later. And we end up seeing these same people the next service period (2 or 3 years later), and they're upset because they're no further ahead than they were. Most people end up wanting to re-apply for the benefits. The problem is that now the program is more expensive because they are older. Worse yet, some people can't even get into it anymore because their health has changed. The point is that this is not a short-term fix...it's a long-term solution, and the longer you are into the program the more the value. So, if this $___is uncomfortable for you right now, let's fix it while I am here. How does everything feel? Good...then please make sure to keep this important program in place for your family.
a. Value Proposition
b. Cost-Benefit Analysis
c. Solidification
d. Long-Term Vision