Use the K-W Vision dashboard, reports and data explorer screens to identify issues and opportunities for Blue in the U.S. market. Make decisions that support the Blue brand: ◦ Predict market demand and set production ◦ Set channel price ◦ Make formulation decisions ◦ Determine promotional spending decisions ◦ Communicate your strategy to your managers The simulation begins in 2019. Make decisions for 4 years, ending in 2022.