The GPS SmartSole is a discreet wearable insole that fits in the shoe and provides GPS tracking of the wearer. This product is being marketed as an inexpensive solution for caregivers whose patients are prone to wandering, like those with Alzheimer's disease or autism. When the insoles were first made available to consumers, what was the marketing objective for the company at that early stage of the product life cycle?
a. stress differentiation from other products maintain brand loyalty
b. allow users to spend time doing other things create awareness
c. stimulate trial target the general population