You are an executive chairman faced with a business emergency so severe that the company risks losing customers and employees. you want to use the blog to help mitigate the impact of the crisis. which of the following approaches will help you to achieve your goal?
a. use the blog to emphasize company strengths and downplay the crisis.
b. post information on the blog that will soothe emotional reactions.
c. do not address rumors or misinformation on the blog; address factual content only.
d. use the blog to create transparency and communicate up-to-date information regarding the business's emergency.