b. Which price maximizes company profit? Problem 8.3 (LO1) Ethics Ethics and Pricing Decisions LowCost Drugs.com is an online drugstore. Recently the company used a computer program to analyze the purchasing behavior of customers sorted by Zip Code and found that customers in some Zip Codes are, on average, less price sensitive than customers in other Zip Codes. Accordingly, the company has raised prices by three percent for the customers in the less-price-sensitive Zip Codes. Note that Zip Code is automatically identified when a customer comes to the company website. Required Is it ethical for LowCost Drugs.com to charge some customers a higher price based on its analysis of prior purchasing behavior?​