According to Quartz and Asp, by the mid-1990s, rebel cool and the oppositional consumption it drove had done which of the following?


A) Produced a homogenous, monolithic culture appealing to passive sheep consumers.
B) Further eroded marketer control over brand and consumption meaning.
C) Transformed the well-ordered status hierarchy of postwar America into an increasingly pluralistic, fragmented social landscape.
D) Both ‘A’ and ‘B.’ E) Both ‘B’ and ‘C.’