For all types of competitive strategies, success in sustaining the intended competitive edge over rivals depends on having
the resources and capabilities to incorporate unique attributes into the company's product offering that a broad range of buyers will find appealing and worth paying for.
1.The resources and capabilities to incorporate upscale product or service attributes at a lower cost than rivals.
2.At least some unique and valuable resources/capabilities that are either (1) hard for rivals t duplicate or (2)hard for rivals to develop offsetting close substitute resources/capabilities
3.Strong product innovation capabilities so that the company can succeed in attracting customers who are looking for something new and different.
4.Product features and attributes that buyers find quite appealing and that rivals are unable to сору.