1.Typography is _________________

a. a font with a particular unified style.

b. a method of communication used in order to persuade the general public to consume or purchase a product or service.

c. the art of using words in graphic design.

d. an artistic and professional form of communication that focuses on the use of symbols and stylistic elements to convey a message.


2.The serif font is unique because it ______________

a. has small lines or characters added to the ends of the characters for embellishment.

b. persuades the general public to consume or purchase a product or service.

c. uses symbols which are easily recognizable by all people across the world.

d. changes the appearance of the layout, while providing the same message.


3. This image is by Milton Glaser, and was a poster for tenth anniversary of Holocaust Museum. It was created using a stone press on which areas are made receptive to ink. This form o