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Alan krueger conducted a survey of fans at the 2001 super bowl who purchased tickets to the game for​ $325 or​ $400. krueger found that​ (a) 94 percent of those surveyed would not have paid​ $3,000 for their​ tickets, and​ (b) 92 percent of those surveyed would not have sold their tickets for​ $3,000. these results are evidence of

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These results are evidence of "the endowment effect".

The endowment effect, in behavioral finance, portrays a situation in which an individual qualities something that they officially possess more than something that they don't yet claim. Studies have indicated over and again that individuals will esteem something that they effectively claim more to a comparable thing they don't possess. It doesn't make a difference if the thing being referred to was bought or gotten as a gift, the impact still stays.