If fear appeals are used, it is crucial to provide the audience with "Specific recommendations for how to reduce the unhealthy behaviors" to increase the likelihood of behavior change.
A fear appeal is an influential message that endeavors to stimulate fear with a specific end goal to redirect conduct through the risk of approaching threat or mischief. It introduces a hazard, displays the defenselessness to the hazard, and after that may, or may not propose a type of defensive activity.
