The power process: "employ your word" refers to the ladder of powerful speaking. the characteristic that distinguishes the bottom rung of this ladder from the upper five rungs is

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The six rungs on the ladder of powerful speaking from the power process: employ your word are obligation, possibility, preference, passion, planning, promising.

The characteristic that distinguishes the bottom rung of this ladder from the upper five rungs is obligation​.

The power process: "Employ your word" refers to the ladder of powerful speaking. The characteristic that distinguishes the bottom rung of this ladder from the upper five rungs is obligation​.