A product that is in a high-growth market but has a low market share would be classified as a question mark on the Boston Consulting Group (BCG) matrix.
Question marks consume huge amounts of money but they do not generate a lot of cash.
Answer:
question mark
Explanation:
A product that is in a high-growth market but has a low market share would be classified as a question mark on the Boston Consulting Group (BCG) matrix.
According to the BCG matrix, products or businesses with a high market share in a high- growth market are classified as stars often need heavy investment to finance their rapid growth in a market.
Question marks include higher investments and less profits.
