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The "natural nourishment" granola bars manufactured by global good foods have been the top-selling granola bars in the market. Though the market for granola bars is flooded with competitors, global good has been able to maintain its market position for a long time. This is mainly attributed to the pleasant texture of its granola, which comes from a proprietary processing technique used by the company. This competency of global good foods will be considered as a(n) ________ resource in the vrio framework.

Respuesta :

The answer is: Organized to capture value

In business, capturing value refers to the effort that a company makes the consumers feel that its product is better in some ways compared to its other competitors. In food business, this could be achieved by focusing on things such as prices, tastes, nutritional value, etc.