Answer
Consumer Information sources include;
- Consumer protection offices
Consumer Programs include;
- Regulation offices for insurance
- local chamber of commerce
Explanation
Consumer protection programs are created to license and regulate professional service givers, advocate for rights of consumers, provide educational material to consumers, investigate complaints, and carry prosecution of consumers’ law offenders. For example, a starbucks reward program for loyal consumers enable users to earn loyalty points in manner that determines the customer’s preferences and behavior.
When a business offers high valued experience to its customers, it makes them come back once more for other goods and services. To create the best customer experience, a business person has to understand the customers and create the appropriate persona. Important information can be obtained from; consumer interviews, consumers survey, trade research organization, outsourcing providers and online research experts.
