Respuesta :

hardysouthern

In 1872, the Montgomery Ward started operating. Even though it wasn't really well received when it begun, it was responsible for a lot of what we have in our daily lives nowadays, since it was from the Montgomery Ward that the Department Stores came to be, at least at first.

holesstanham

Answer:

a. Catalog marketing

Explanation:

According to a different source, these are the options that come with this question:

a. Catalog marketing

b. Department stores

c. Direct selling

d. Discount retailing.

Montgomery Ward was a department store retailer that was founded by Aaron Montgomery Ward in 1872 in Chicago, Illinois. Ward was a pioneer in the business of catalog marketing. He conceived of the idea of a mail-order business that would allow people from rural areas buy goods in the city. He was also the first to popularize the idea of "satisfaction guaranteed or your money back."

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