Which phrase correctly defines consumer segmentation?

A. segregating a market into subdivisions of consumers that have common needs
B. segregating a market into subdivisions of producers that belong to a common religious background
C. segregating a market into subdivisions of consumers that are randomly chosen
D. segregating a market into subdivisions of stakeholders that belong to a common country

Respuesta :

I think it B hope this helps
MrDay

Segregating a market into subdivisions of consumers that have common needs. In business we are trying to satisfy wants and needs. We put consumers in groups based on their charecteristics and to best satisfy them.