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    Print journalism edits the writing more so than broadcasting. Newspapers edit for accuracy. Whereas, broadcast journalism airs what is written out exactly word for word. There is little or no editing involved with broadcasting. Print journalism involves more style in the writing, and broadcast journalism is sharper with the words in order to get the message across more quickly.

DavidHere

A major difference with broadcast media, and a key disadvantage, is that the message is fleeting. After a TV or radio spot runs for 15, 30 or 60 seconds, the message goes out of sight and out of sound. The success of the ad is based on each audience member's subconscious retention of the images and sounds. Because of this message structure, companies typically run many ads over a period of time to create a memorable and sustained impact.

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