The steps in the consumer decision process are:
Recognize the need- Recognizing the need for a product or service
Gather Information- consumer gathers information on the options in the market
Alternative evaluation- Consumer weighs their options among alternatives
Purchase decision- Customer makes the purchase
Post purchase evaluation - Customer reflects on purchase
Answer:
Search for information is the correct answer.
Explanation:
The consumer decision making process helps the consumer identify their needs, put some information together, think about the pros and cons of the different options, and finally, select the most convenient option. So, after the consumer recognizes a need (step number one) the consumer needs to search for information so it is possible to continue.
