Answer:
The term usage rate refers to the maximum number of times a customer has used a product in a given period.
Explanation:
The usage rate classifies consumer on the basis of how much of the product they are consuming in the given period.
On the basis of this rate consumers can be classified as non users, light users, moderate users and heavy users.
This usage rate is often used for market segmentation. The firms prefer to target one heavy user instead of several light users.
