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Jill is looking into the possibility of opening up a day care center in her community, because she is aware of many single-parent families that need a place for their children to stay while the parents work. She is concerned about the long term prospects for such a business. Jill believes the future of her center will depend on whether birth rates and the number of single-parent families remain high. These concerns illustrate how businesses can be affected by...-economic trends-demographic trends-holographic trends-psychometric trends

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Nyctalus

Answer: Demographic trends

 

Explanation: Demographic trends refers to the scope of change in the characteristics of the population such as sex ratio, age group etc.

In the given case, Jill is concerned if the demography in his target market would change into more of young people and joint family structure. Such a change would be not good for his business as the number of his potential clients will decrease.

Thus, from the above we can conclude that the given case illustrates the effect of demographic trends on the business.