A firm is engaged in assessing the relative size of a market segment in terms of unit and dollar sales along with its potential market share in that segment. The firm is conducting the _____________ component of the SWOT analysis. a. Demand analysis b. Customer analysis c. Competitor analysis d. Industry analysis e. Positioning

Respuesta :

Answer: Demand analysis

Explanation: Demand analysis refers to the analysis done by the organisations to determine the potential sale of the product offered. This analysis helps the organisation to produce and supply the product as per the demand so that there will be no loss from wastage.

Thus analysis includes factors such as customer preferences, wants and their income etc. This is done with the objective of making product suitable for the market.

Thus, from the above we can conclude that the correct option is A.